Two new independent members, cattle vet Owen Atkinson and sheep farmer Charles Secombe, have been appointed to National Office for Animal Health’s (NOAH) Code of Practice Committee for a five-year term.
The Code Committee oversees the NOAH Code on the Promotion of Animal Medicines. It is chaired by an independent barrister and is made up of some 15 people, including NOAH-member vets and professionals, as well as the independent vets, farmers and a representative of the companion animal sector.
The new independent members replace Peter Allen (independent farmer) and Andrew Scott (independent vet) who stood down from the committee after 21 and 18 years’ service respectively.
In addition four company members have been re-elected onto the committee, following completion of their five-year terms. These were: Russell Roan (Vetoquinol UK); Rebecca Maher (Boehringer Ingelheim Vetmedica); Darren Peart (Bayer) and Carolyn Hogan (Zoetis UK).
The NOAH Code of Practice for the Promotion of Animal Medicines works to ensure that prescribers and users of animal medicines can have confidence in the promotional information about them. It was originally adopted in 1987 and has been updated ever since to reflect changing marketing and promotional ideas and methods.
Owen Atkinson, an RCVS cattle health and production specialist and director of Dairy Veterinary Consultancy said: “Promotional material is important to ensure that prescribers and users of animal medicines are kept up to date. The NOAH Code of Practice is very important to ensure that this information on animal medicines is accurate, to support their appropriate prescribing and use.”
Charles Sercombe, sheep farmer with flock of 3000 breeding sheep, added: “Farmers and their veterinary surgeons need to be able to have trust in the information they read or hear about animal medicines. The NOAH Code enables them to have this trust: I am pleased to be part of the committee that oversees its work.”