The Scotch lamb industry is set to benefit from a £200,000 funding boost, first minister Nicola Sturgeon has announced.
Sturgeon made the announcement to butchers and farmers at the Turriff Show in Aberdeenshire on 6 August. The investment will help to support Quality Meat Scotland’s (QMS) 2018 Scotch Lamb promotional campaign.
The meat product is one of Scotland’s 15 protected geographical indictators under EU law, and the sheep sector is worth £892m to the country’s red meat industry.
Sturgeon said: “The food and drink sector plays an important part in Scotland’s economy, so it is important we promote our premium produce.The strength of our farming industry would not be possible without the dedication and commitment of the farmers who work tirelessly to produce high-quality meat.
“That hard work and premium product is recognised by the protection given by the EU to the Scotch lamb brand and we will be working hard to continue that protection in the future. “I’m pleased we could support this year’s campaign which will help encourage consumers to buy Scotch lamb as part of their regular shopping.”
Jim McLaren, chairman of Quality Meat Scotland, added: “Today’s announcement by the first minister is fantastic news for the Scottish sheep industry and it’s a great boost for our producers.”