Minister Nicola Sturgeon has announced £200,000 of new funding to support Quality Meat Scotland’s 2018 Scotch Lamb PGI promotional campaign.
The additional funding will enhance the group’s marketing and public relations for the campaign, due to launch at the end of August, which aims to promote the “quality, taste and versatility” of scotch lamb to consumers.
Sturgeon said: “The food and drink sector plays an important part in Scotland’s economy so it is important we promote our premium produce. The strength of our farming industry would not be possible without the dedication and commitment of the farmers who work tirelessly to produce high quality meat.
“That hard work and premium product is recognised by the protection given by the EU to the Scotch Lamb brand and we will be working hard to continue that protection in the future.”
Jim McLaren, Quality Meat Scotland’s chairman, said: “Today’s announcement by the first minister is fantastic news for the Scottish sheep industry and it’s a great boost for our producers.”