Farmers are being offered financial incentives from a Severn Trent to join a new water quality scheme that will reduce metaldehyde levels.
The water utlility is offering farmers an incentive to help improve the quality of drinking water enjoyed by people and businesses across the region and help the environment at the same time.
The company has been working closely with its farming community to drive down the use of metaldehyde, a chemical used to control slug populations in crops but which can be harmful to humans if it enters the water supply.
Farmers in high priority catchments are being offered up to £8/ha to cease using the compound and raise the quality of millions of litres of water produced by Severn Trent every day.
Jodie Rettino, catchment management and biodiversity lead at Severn Trent, said: “Our water is precious and we need everyone to do their bit to protect it so that we can make sure that everyone has access to the best drinking water to use however they want and whenever they want.
“That’s why we’re offering this fantastic incentive to farmers in high priority catchments, by switching away from metaldehyde and using ferric phosphate instead you can help us to improve the drinking water that we all need every day.
“We know that many farmers have traditionally used metaldehyde but there are so many benefits to swapping to ferric phosphate. Not only will you receive a payment from us but you’ll be helping to protect the local environment too.”
Farmers in a Drinking Water Safeguard Zone or in the Severn Trent priority catchment areas can sign up to the scheme.